The Purpose of a Business
Let’s start by asking you to answer a question. Without
intellectualizing it or thinking what you think might be a clever
answer, please say out loud the very first thing that comes to
your mind...
What's the Purpose of your business...? Or any business in the
world?
Perhaps your answer might be something like, "Make money" or "To
make a profit" or "To be fulfilled".
Or, perhaps your answer was, "To help others" or "To help people
solve their
problems."
Two different answers and two different vibrations.
If your answer was similar to the first set, such as making
money, ask yourself this, does it demonstrate a focus on you and
your business or does it focus on other people? It's on you and
what you want, isn’t it? This is your Personal Agenda.
And the second set? Your focus is on others, to help them get
what they want. This is what is called as coming from a place of
Purpose.
Purpose and Personal Agenda
The reason we ask the question "What is the Purpose of a
business?" is to mentally prepare you for the rest of this
Ecourse and the Natural Selling Training, because your answer
reveals something that is vitally important and can become a
constant awareness for you... your words give you away!!
What do we mean by this? Well, have you ever thought that your
thoughts and words are energy that people directly or indirectly
feel? Have you ever thought people can consciously and
subconsciously feel your real intent? That they know whether you
are focused on your Personal Agenda, which is about you and what
you want, or on your Purpose, which is about helping them get
what they want?
To paraphrase an ancient saying...
"Your words are an extension of your thoughts
Your actions are an extension of your words
And your habits are an extension of your actions"
What you receive in life, and the way people respond to you, is
based on your words, your actions and your habits. And it all
starts where? With a thought!
Everything starts with a thought. That's why thoughts are so
powerful. That's why choosing how you think and act will
determine how life and people respond to you
So back to the original question about the purpose of your
business! The questions you have to ask yourself then, is, are
you really in business for you, (Personal Agenda) or are you in
it for other people (Purpose)? The truth is in the following
question;
If your solution cannot solve someone's problem, is there any
reason for them to do business with you?
No, there isn't! So the real purpose of a business then is not
about you and what you want, it’s to help other people solve
their problems, or get what they want, need or desire.
And that is the first principle of the Natural Selling
Approach...
Principle 1. Natural Selling is Helping Other People Solve their
Problems
Another ancient saying says,
"When you seek to serve, you ultimately serve yourself!"
It's just a matter of knowing how to do it! And that is precisely
what the Natural Selling approach will do for you.
It will allow you to effortlessly and easily help others get what
they want that will ultimately allow you to get what you want
without any anxiety in the process of doing so.
Now, if you know how to help people solve their problems, and you
can do it with your own solutions, you will achieve what? Your
Personal Agenda, which is your own reason for being in business.
Selling As a Problem Solving Exercise.
If the purpose of a business is to help other people solve their
problems, you could say that selling is merely a Problem Solving
Exercise. It's not a telling or persuading exercise. It's all to
do with problem solving.
You could call yourself a PROBLEM SOLVER! With problems come
opportunities. The opportunity for you is to help others get what
they want and to be rewarded for it
MONEY MAKERS
